Welcome to Paramount brands co. & WG CO. GENERAL TRADING
Who We Are
We, Paramount Brands Co., are a distribution company delivering world-class, high-end brands to retailers throughout the GCC region. Paramount Brands Co. and WG Co. General Trading operate as a single entity under one shared vision – Paramount Brands Co. based in Lebanon and WG Co. General Trading in the UAE, both covering the exact same scope of trading and distribution across their respective markets.
We offer a wide variety of the finest products that cater to all your daily needs and requirements. Our unique catalog ensures incomparable options, varying from lifestyle, homeware, fashion, and even wellness.
Our Mission
Our mission is to add value by enhancing demand, ensuring availability of goods, efficient logistics, and dedicated customer service.
We thrive to improve the lifestyle and home industry in the region by ensuring access and availability to global, regional, and local brands using optimal supply chain solutions and advanced technology.
We reach out to our customers by leveraging our varied network of esteemed retailers as well as the hospitality domains and industries.
Bear in mind that our mission wouldn’t succeed without our imprint, and that is making all your experiences with us more enjoyable and fun. We believe that even the slightest details matter, a fast and adequate delivery of any item to your location can be made more interactive, special, positive, and enjoyable. A distinctive feature that separates us from others.
Our Vision
Our vision lies in providing impeccable products as your lifestyle solution, so our main goal resides in enhancing the supply chain through global brands and becoming the leading distributors in the field of retailing and e-commerce by using our expertise to elevate our products and add value to the market.
Our vision wouldn’t be complete without sustainability, since earth is our home and taking care of it is our duty. We set out to include brands that share the same vision as us: preservation, protection, and sustainability.
Our Team
We, at Paramount Brands Co., believe in teamwork and better opportunities together. We wouldn’t have gotten here without every person on our team, and we encourage our team members to speak their minds — because no one knows the brand better than they do. Their feedback, positive or negative, unites us and ultimately redefines our strength in the market.
Our operations are built on a strong dual-market foundation: a full logistics setup in the UAE, run through a dedicated warehouse and a hands-on team, and a complete back office in Beirut handling accounting and administration. Together, this structure allows us to move efficiently between markets while keeping every part of the business tightly coordinated.
As a team, we follow our motto every step of the way:
“Perseverance and dedication will always get you there. Don’t dream, achieve.”
This is our ultimate guide to grow better and stronger.